SEO content + calculator site case study
AgoraTide productI Love Glutes
Visit iloveglutes.com (opens in a new tab)Fitness & Wellness
The business need
The problem
A fitness brand needed to prove out a content-and-affiliate monetization loop — a free tool worth ranking for, plus a real affiliate page — before investing in the paid workout-tracker app the site is building toward.
The solution
What AgoraTide built
A content and calculator site built around seven real training styles (gym, home, bands, pilates, recovery, and more), led by a tested TDEE/calorie calculator (the same kind of health-adjacent math pinned by automated tests as PoolSavr's pool math) and an affiliate gear guide that proves the monetization loop works before scaling content further.
A working monetization loop — free tool, affiliate revenue, email capture — proven before scaling content or building the app.
Key features
- Tested TDEE/calorie calculator — BMR, maintenance calories, and a protein target, with the formula shown
- Seven real training styles (Strength, Pilates, Resistance Bands, Home, Gym, Recovery, Mobility), each with specific exercises
- An affiliate gear guide proving the monetization loop before scaling content
- Newsletter capture building the audience for a future paid workout-tracker app
Technology and capabilities
- Astro
- TypeScript
- Tailwind CSS
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